About De Boer Media Partners
De Boer Media Partners, established in 2023 by Guido de Boer, is an independent media representative company committed to fueling commercial growth in respected media by connecting and facilitating valuable partnerships with premium brands and organisations.
Guido previously served as the advertising director for Monocle magazine in London. In this role, he oversaw all commercial relationships for the Asian, Nordic, and Benelux markets, collaborating with brands like Genesis, Hyundai, Samsung, LG Signature, Finnair, and Marriott. He also worked with various public sector partners, including tourism boards and governments from cities like Copenhagen, Tokyo, Hong Kong, Flanders, Seoul, Japan, Thailand, and Jakarta.
Guido's background spans journalism, history and commercial sectors, with experience at The Independent, The Moscow Times, and NOS. His unique blend of editorial and commercial expertise enables him to effectively tailor brand communications to connect with diserning and quality concious target audiences.
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Guido previously served as the advertising director for Monocle magazine in London. In this role, he oversaw all commercial relationships for the Asian, Nordic, and Benelux markets, collaborating with brands like Genesis, Hyundai, Samsung, LG Signature, Finnair, and Marriott. He also worked with various public sector partners, including tourism boards and governments from cities like Copenhagen, Tokyo, Hong Kong, Flanders, Seoul, Japan, Thailand, and Jakarta.
Guido's background spans journalism, history and commercial sectors, with experience at The Independent, The Moscow Times, and NOS. His unique blend of editorial and commercial expertise enables him to effectively tailor brand communications to connect with diserning and quality concious target audiences.
What we do
Media
representation
We represent and promote respected global media and help them grow through commercial partnerships.
Bespoke
campaigns
Together with our media partners we create bespoke campaigns and content for brands that want to reach a quality oriented target audience.
Brand
experiences
We facilitate fruitful collaborations between brands and media to strengthen relations with their audience through unique community building brand experiences, events, and travel.
Tailored
distribution
Special one-off launches or longer-term strategies, we work with the best distributors, retailers, travel hubs and special events like Salone, Art Basel or the Venice Biennale to make sure media are present at the right place and the right time.